Google Ads have been a challenge for both new and experienced business owners. With digital marketing advancing faster every year, companies need to an experienced marketing team if they want to continue securing new leads.
Before we do anything else, we will conduct a full day of market research, looking at your target customer profiles and pairing that with a comprehensive keyword research deliverable in order to confidently know which ads we will be delivering to which future customers. We will research specific areas with higher household income as well as corporate areas to ensure that we are building a thorough campaign strategy. We will also need to to set up conversion pixels and goals through Google Analytics.
After our research is complete, our team will spend another full day building out all your company’s ad groups, ad types, ad sets and individual ads themselves. Different audiences will be grouped together based on similar characteristics so that each ad shown is as relevant as possible. This saves you money, improves your conversion rate and gives you insight into which ads and audiences are performing the best.
We will then have our copywriters curate perfectly persuasive messages for each audience and ad segment to yet again maximize relevancy and clickthrough rates. We will implement specific language that will draw in relevant clicks for your business and weed out the time-wasting “curiosity clicks” currently plaguing most industry.
Our management team will review your campaign performance in real time. Ads that are performing well for your company’s high revenue services will see increases in their budget allocation, while poor performers will be reduced or even eliminated. Bid optimization will occur across all ad channels, audiences and keywords.
Specific attention will be given to keyword performance throughout the campaign. Successful keywords for your company’s campaign will be extensively researched to find even more long-tail variations, with attention given to shorthand and conversational search terms.
We will be watching this campaign all the way through, not just on the front end. We will be constantly monitoring your Google Analytics website goals to find out which ads are driving the most leads for your holistic services and building an ongoing strategy around these winning campaigns.
Every week we will take a high-level look at all campaign components. We will track visitor behavior at each stage of your product funnel and determine where the most optimization can occur. We will ensure that the majority of leads entering the funnel are interested in your services and that they are converting into clients at a sustainable rate.
Why hire Adwords experts instead of keeping everything in-house? Two words: Experience and innovation. We have run hundreds of campaigns, so spending a small amount of your ad spend to make sure your budget gets maximized is a no-brainer. We have managed hundreds of campaigns in the past and currently have an opening to manage your ads (we only manage one client in one local market at a time to avoid conflict of interest).