The Roofing SEO Experts

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Web Development

Looking for a functional aesthetic website that is conversion optimized? Every website we build is customized from the ground up and is SEO optimized.

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Local SEO

Looking to crush your local roofing competition? Let us give you the exact blue print to dominate your local market! Tactical SEO Consulting will be your dedicated SEO partner!

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Technical SEO

Have you seen sudden fluctuations in your rankings? Did your webiste drop after a recent Google update? Let us provide an SEO audit in order to get your website back on track.

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Analytics

How are you currently measuring the success of your current marketing campaign?  We will provide detailed reporting so that you can see the true success of you marketing campaign.

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SEO for Roofing Companies

Search Engine Optimization (SEO) is a set of on page and off page criteria used to improve the visibility of a Website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.  Roofing Companies need to make sure to understand that Google’s Algorithm looks at over 200 data points in order to rank your site appropriately.  Our Site Audit provides insight into website security, malware, site speed, onsite SEO, and offsite SEO including link detox. Our process makes sure your site is in compliance with Google’s Webmaster Guidelines. Our Site Audit will provide a comprehensive analysis of your site and will give you the exact steps on how to get your website aligned with Google’s best practices!

Mike Barnwell is the chief SEO strategist and founder of Tactical SEO Consulting. He has provided SEO services for fortune 500 companies, ad agencies, and local SEO agencies. He has dedicated over 6 years to testing and implementing Google’s best practices in order to provide companies with the most transparent ethical SEO results. We look forward to partnering with the the top roofing companies in 2019. Let Tactical SEO Consulting provide a new level of SEO strategy so that you can crush your local roofing competition!

Mike Barnwell

Founder & Chief SEO Strategist

Roofing SEO

Your roofing business is hardworking, competitive, well-structured, and exceptional on every level, and you need an SEO strategy that reflects that. For small-to-medium sized businesses, SEO is make-or-break for your digital customer acquisition strategy. You want to funnel as many hyper-local customers with roofing needs into your business, and SEO is the perfect way to grab those critical-need prospects. So, today, we’re going to go over exactly how your roofing business can leverage SEO to generate revenue, increase presence, and dominate your local market.

What is SEO?

Search engine optimization — or SEO — is the art of generating website traffic through “organic” search routes. Organic, in this case, meaning one of the major search engines (Google, Bing, etc.) So, the primary goal of SEO is to increase both the quality and quantity of traffic to your website via search engines.

There are thousands of factors that play a part in how much traffic you’re getting from search engines. You want local prospects to find your business when they’re searching for roofing solutions, and you want to convert those prospects into customers.

The Basics of Roofing SEO

When you type a phrase into Google, you’ll get a long list of results that attempt to closely match your search intent. To generate this list, Google uses a crawler — Googlebot — to scan roughly 3 trillion web pages 30 billion times monthly and add those sites into an index. Then, Google uses algorithms to determine the best index result for any user search query.

There are tons of factors that go into SEO, and attempting to reach the top of SERP (search engine results page) for particular keywords requires keen attention to a variety of factors, including:

  • Keywords: Google will scan for websites that use partial or exact keywords that match the searchers intent. So, if you were to search “Roofing Los Angeles” Google will be searching for sites that display those keywords.
  • Link Building: This is the link architecture of your site. This includes external and internal links that reach out to other sites or inbound to your site.
  • Site Speed: Google wants to make sure that your website is fast and runs smoothly for users.
  • PageRank: This is how authoritative the links on your webpage are.
  • Domain: The length and age of your domain name as well as any potential structure mishaps (404s, broken links, etc.) impact SEO as well.
  • Mobile: Your website needs to be mobile optimized. This is incredibly important since Googlebot is actually a mobile-based indexer now. This means that desktop pages aren’t viewed during ranking, mobile pages are.
  • Social: Social mentions and social metrics play a part in ranking.
  • Other: There are thousands of other factors that go into your SERP ranking.

For more information regarding SEO, check out Moz’s famous Beginner’s Guide to SEO. Warning: This guide is dense, and SEOs complexity reaches far beyond this guide, but it’s a great beginner’s resource.

How Will SEO Impact My Roofing Business’s ROI?

Your return on investment (ROI) is a critical measure of the success of any of your marketing or sales strategies, including SEO. But, the exact impact of SEO on your ROI will vary by business. Ranking may be more difficult and costly for those that operate a roofing business in a large city or highly competitive market. Your goal ROI is going to be fluid at first, and you should expect to make changes throughout your ranking process.

We recommend setting realistic ROIs in the beginning, especially as you begin your SEO journey. As your SEO strategy matures, you can start to get granular with your ROI as you target hyper-specific roofing keywords and chase local pack results in your area.

How Long Does SEO Take?

The time it takes to rank on SERP depends on a variety of factors. Like ROI, your competition, space, and targeted keywords will all play a massive role in the amount of time it will take you to rank on Google. Generally, you can expect anywhere from 4 – 12 months depending upon the difficulty of your keywords.

Our Website Audit

Our website auditing process provides key insights into your current SEO strategy and gives you actionable information that will help you rank better. This audit should also highlight various metrics that are important towards ranking.

Here are some of the critical metrics that our website auditing tool measures:

  • Website URL: How well crafted is your URL?
  • Keyword Research: This gives you some actionable keywords and analyzes your current keyword status.
  • Title Description: How well formulated is your title description?
  • Meta Description: Does your meta description have keywords? Is it too many or too few characters?
  • Image Analysis: How are your website’s images layered and do your images have alt tags?
  • Heading Tag Selection Order and Optimization
  • Copy Analysis: How well written and structured is your copy?
  • Code Analysis: Is all of your coding good-to-go and error free?
  • Social Analysis: How are your social metrics? Are you getting brand mentions, likes, and engagement?
  • Mobile Analysis: Are you mobile optimized?
  • Link Analysis: How does your overall link structure look? Is it working? Do you need to remove any links that may be hurting your current ranking position.
  • Domain Analysis: Is your domain relevant? Is it too long? How old is it?
  • CTAs: Do you have well-placed call-to-actions?

We also measure our client’s off-site SEO, which is equally important. This includes:

  1. Client outreach and influencer marketing strategies. Social influencer strategies can be a huge boon to link building since they have high citation flow. Modern Google algorithms don’t want the most links; they want the best links. We make sure that our clients have the most up-to-date authoritative links.
  2. Your current link profile. If a client’s link profile is weak, it may need to be “detoxed” — which removes dead-weight links that may be toxic towards your ranking efforts.
  3. Local link building. Hyper-local SEO is critical for roofers, so we always push to build links in local directories and citations. Not only will these help you with local search queries, but they will also help you with local link-building and prospect funneling.
  4. Social media strategy. We analyze each client’s social media strategy. Social plays a huge (ever growing) role in ranking, so optimizing social media is key.
  5. KPIs & metrics. We make sure to deliver reports and benchmarks that outline specific key performance indicators (KPIs) and includes competitor analysis.

Usually, we like to see our client’s current sales copy. We can align all of these parameters to give roofers local SEO dominance, local pack status, and competitive copy.

If you’re interested in our website auditing process, contact us today. We follow all of Google’s Webmaster Guidelines in order to provide the best practices for your website. Following Google’s rules will also ensure you site gets to the top of Google.

To learn more about SEO strategies, check out HubSpot’s SEO Guide.

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Recent Case Studies

JKS Construction & Inspection in Florida had no online presence when we starting working with them. We provided a custom website with onsite SEO optimizations and within 30 days they had local keywords ranking within 30 days.  They had zero visitors in November of 2018 and had 99 visitors by the end of December of 2018. We will update this case study each month so clients can see the dramatic improvement each month!

Pricing

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100+ happy customers

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76 email campaigns

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12 years in marketing

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800+ coffee cups

Our Customers

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Susan Doe

Digital Marketer

 

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Sarah Doyle

Marketing Consultant

 

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Robert Johnson

Owner & CEO

 

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Susan Mokido

Marketing Consultant

 

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Ann Ryan

SEO Specialist

 

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