Terros Health – Portfolio Project

Company

Terros Health (Federally Qualified Health Center / Integrated Behavioral & Physical Health, Phoenix, AZ)

Project Type

Website Refresh + Telehealth & Mobile Clinic Expansion + Community-Focused Service Pages & Conversion Optimization

Overview

Terros Health is a comprehensive health provider in Arizona offering a full suite of services including primary medical care, counseling, substance use treatment, mobile clinics, crisis services, youth & family support, HIV/STI testing, and more. terroshealth.org

The goal of the website, terroshealth.org, is to serve as a digital home for patients and community members to find help, schedule appointments, understand all the services available, and feel confident in the safety and legitimacy of care providers. With many services that require trust (mental health, substance use, free or low-cost services), having strong UX, clear messaging, and easy conversion paths are especially critical.

Challenges

Terros Health faces several challenges typical of non-profit / health & wellness orgs serving broad populations, as well as some unique ones:

  • Service complexity & navigation overload:
    They offer many types of care (primary medical, counseling, youth programs, mobile clinic, crisis services, etc.). Users may struggle to find exactly what they need.
  • Trust & legitimacy:
    Being a non-profit / public health clinic, it's important to communicate accepted insurances, sliding scale / free options, credentials, clinic locations, and transparency around services and costs.
  • Lead conversion & appointment scheduling:
    Many services require scheduling, assessment, or intake forms. The site needs efficient forms, clear calls-to-action, and minimal friction.
  • Local & mobile access:
    Many clients may access via mobile; some services are mobile itself (mobile clinic), or telehealth. Ensuring mobile responsiveness and that location / hours information is easy to find is key.
  • Content clarity:
    Explaining what services like “LADDER Program” (co-occurring treatment), “Justice health clinics (TIP)”, substance use treatment, etc. means in accessible language. Also FAQs about eligibility, insurance coverage, sliding scale / free care.

Our Approach

Here’s how we’d / could optimize the Terros Health site to better meet user needs, improve engagement, visibility, and conversion:

1. Service Page Structuring & Prioritization 

  • Create dedicated pages for each major service: Primary Medical Care; Counseling & Mental Health; Substance Use Treatment; Mobile Clinic; Justice Clinics (TIP); Youth & Family Services; HIV/STI Services; Co-Occurring Treatment (LADDER) etc.

  • Use clear, simple descriptions with what to expect, eligibility, insurance accepted, cost or sliding fee options, FAQs.

2. Conversion Optimization & Clear CTAs

  • Consistent, prominent calls to action: “Request Appointment,” “Find a Location,” “Mobile Clinic Request,” etc., in header/footer and key service pages.

  • Streamline scheduling / intake forms (minimize required fields), show average wait times, highlight insurance / free care options clearly to reduce friction.

3. Trust & Transparency Enhancements

  • Display credentials of medical / therapy staff where relevant; show locations & hours for each center.

  • Prominently list accepted insurances (Medicaid, Medicare, self-pay etc.), free or reduced cost services, mobile clinic coverage.

  • Include patient testimonials & stories to foster trust.

4. Mobile Clinic & Telehealth Focus

  • Emphasize mobile clinic services in both navigation & site content, to make the “care comes to you” message clear. terroshealth.org

  • Ensure telehealth / virtual visit options are easy to find.

5. SEO & Local Search Optimization

  • Optimize for local & service-specific search keywords: e.g. “mobile clinic Phoenix,” “substance use treatment Arizona,” “free HIV testing Phoenix,” “mental health counseling Phoenix.”

  • Use schema markup (LocalBusiness, MedicalOrganization, HealthClinic), embed maps, ensure consistent NAP (name/address/phone) across pages.

6. Content & Educational Resources

  • Build strong FAQ sections, especially for insurance/eligibility, cost, what people can expect from treatment.

  • Publish blog or resource content addressing common medical, behavioral health, and community health issues.

  • Highlight mobile clinic events, free testing opportunities, outreach programs to engage the community.

7. UX, Performance & Accessibility

  • Mobile-friendly design, fast load times, clean layout.

  • Accessibility features for users with disabilities (text size, alt-text, readable contrast).

  • Easy navigation with “Find Services,” “Locations,” “Get Help Now” visible at top.

Expected Outcomes & Portfolio Value

The Bodyworks Franklin project created a measurable impact for the business:

  • Improved appointment requests & patient engagement:
    Clear CTAs, forms, and eligibility info reduce user confusion & dropout.
  • Higher trust & patient comfort:
    Transparency in insurance, cost, and service scope help people make decisions confidently.
  • Better local & outreach visibility:
    Through SEO, mobile clinic promotion, and telehealth, more people in various neighborhoods will find and access Terros services.
  • Greater retention & community involvement:
    Content & outreach build loyalty and awareness; those who use Terros are more likely to refer others.
  • Accessible care expansion: Mobile clinic and telehealth options help reach populations with limited mobility, transport, or resources.

Why This Project Matters

For a healthcare provider like Terros Health, the difference between someone getting help or leaving can come down to clarity, trust, and ease of access. Many people seeking medical, behavioral health or substance-use services are already under stress. If your website is confusing, buried, slow, or hides costs/insurance details, many will abandon the effort.

 

Terros Health is positioned to offer holistic, community-first care. Optimizing their site to reflect that mission — making it easy for people to find, trust, and begin care — means saving lives, improving health outcomes, and strengthening community well-being.

Key Takeaways

  • Highlight service type + eligibility + cost + insurance clearly in every service page.
  • Make appointment scheduling / location lookup / telehealth / mobile clinic extremely easy to find.
  • Use accessible design (mobile, speed, clear layouts, trust indicators) so users can act immediately.
  • Build educational content that demystifies medical & behavioral health terms and services.
  • Local SEO & outreach visibility are essential in non-profit health contexts — people depend on knowing what’s available nearby.