Tell us your name:
What is the name of your company?
Your email:
Your website URL:
What's the key marketing message or benefit of your product / products?
What is your buyers gender? Male/female/both
How old is your usual buyer?
Is your buyer married? Does he/she have kids?
If they do have kids - how old are the kids?
What class is your buyer from? Lower, Middle, High?
What is the problem in your buyer’s life that your product solves?
What is causing the problem?
How does your solution fix the problem?
The urgency for this problem-solving? Low, medium, high?
What is driving that sense of urgency?
How is your buyer dealing with this problem right now?
How does your product help with fighting the problem?
What search terms would your buyer use to find content she/he is interested in on Google?
Who are your most notable direct or indirect competitors? Name a few.
What are the top buying criteria when making the decision about your product? Price, guarantee, customer support, etc.
What do you think will persuade your buyer the most to buy your product or service? Cuts costs, more efficient, better communication, more security, etc.
What geographics/ areas/ locations / countries is your buyer from? (and which countries/areas/locations do we target?)
What kind of tone would you like us to use in SEO copywriting? Casual, business, conversational?
What are top 5 keywords you'd like to rank for/improve rankings?
Any additional notes? PS: you can always send this later.
Continue to STEP 2
