Today's internet users are quite different from the generation before. While content is still critical for digital marketing, video is quickly becoming the easiest and fastest way to capture the attention of your target demographic and promote your message. Viral marketing is something everyone wants in on, but few truly understand how to achieve the coveted “viral” status. With the way web use is evolving, promotional video is an increasingly valuable tool for web advertising teams to bring traffic in and generate brand awareness.
Did you know?
Videos posted to social media get 1200% more shares than posts with images and text. Websites that have videos have 41% more traffic that websites that don't.
What was once considered to be a luxury on the web is becoming a must-have in today's fast-paced digital age. Promotional videos are a wildly successful advertising medium and are a perfect way to reach audiences of all ages with important brand information. Businesses are beginning to reap real, tangible benefits from video advertising with solid leads. In fact, companies who use videos on their landing pages have seen over an 80% increase in the number of conversions. This means that businesses who are publishing high quality videos are getting more customers — it's as simple as that.
Don't Let Your Competitors Take New Business
At Tactical SEO Consulting, we have what it takes to help you create glossy, high quality promotional videos that highlight your company and your brand. We strive to offer cost effective results to our clients, and with our creative team working with you every step of the way, you can have engaging videos that pull customers in and convert website visitors into loyal customers.
Did you know?
Traffic increases of over 157% have been achieved with video promotion and videos are included in 62% of Google searches
60% of people prefer to watch a video versus reading content
40% of people suggest that they are more likely to purchase a product when they've watched a video about it
The fact is, more internet users are watching videos than ever before, and it's not just funny cat videos. People are using video as a way to search for businesses, services, and products, and are using video to compare products and services in order to make an educated buying decision. Companies who utilize video as a promotional tool are more likely to be the company that a user purchases a service or product from.
Give Your Company a Video Boost
While many forms of direct advertising can be costly, video is comparatively less expensive. One of the most well known “rules” of internet marketing is to meet your customers where they are at. Right now, today's web users are entrenched in video, so it makes perfect sense to direct a portion of your company's advertising revenue on videos. More and more businesses are rerouting their advertising budget to video versus other types of marketing when they see the powerful results that video can have.
Telling your customers why they should do business with you — whether you offer a service or a product — is much less effective than showing them. A professionally produced, high quality video that showcases your company in the best possible light will generate interest, traffic, conversions, and revenue. At Tactical SEO Consulting, we have the skills and resources to really help you get the word about your brand out there with video.
We know that today's users want to learn about products and services with engaging, interactive media, and our team of professional video producers can work with you to help create your vision. Contact us today to learn more about how we can help your business soar with video.