As the owner or manager of a roofing company, your livelihood hinges on how well and how quickly your website ranks with Google. Achieving this goal requires you to be aware of Google’s latest onpage SEO recommendations and to ensure that you update your roofing website to comply with Google’s technical recommendations.
Staying abreast of the latest developments in the SEO landscape is not easy for a busy roofing company. Fortunately, Tactical SEO Consulting has the expertise and resources to give you the edge you need to surpass your competitors. Below is a look at the specific ways that our on-page SEO specialists will help you drive more traffic to your website by ensuring that your on-page SEO reflects Google’s latest recommendations.
Domain Level On-page SEO
At Tactical SEO Consulting, our comprehensive on-page SEO process begins at the domain level. We begin with a thorough analysis of your website to determine how well your roofing website is optimized for Google. Then, we perform the following critical activities to optimize your domain:
1) Confirm Your Preferred Domain
Your preferred domain is the domain you wish to use to index the pages on your roofing website. It is also the version that you would like to use for search results. Common examples include https:// or https://www. Our team will review your website and help you establish your preferred domain based on your content and target audience. We will then use that information for future indexing and crawls.
2) Optimize Canonical URLs
Poor canonical URL optimization could be hampering your SEO. If canonical URLs have duplicated URLs pointing to similar content, search engines may mistake the content on your URL for duplicate content. If this occurs, Google may not respond favorably and your website’s ranking cold drop. At Tactical SEO Consulting, we know how to detect canonical URLs and code them properly to help you avoid this pitfall.
3) Generate and Optimize Robots.txt
When Google crawls your website, they first search for a robots.txt file at your domain root. When the file is found, they review the file’s list of directives to detect any that are blocked from crawling. At Tactical SEO Consulting, we improve this process by optimizing your robots.txt file to promote precise crawling. We can also generate a robots.txt file for your website if you do not have one.
4) Establish Targeted Locations
A targeted top-level domain (TLD) can become one of the most valuable tools in your SEO arsenal – especially if your roofing business is based outside the United States. The Tactical SEO team will analyze your website and audience to help you establish international or country-specific targeting to help your business gain positioning during a search.
5) Screen for Google Penalties
Google reserves the right to penalize websites that violate its Webmaster Guidelines. These penalties can kill your efforts to drive traffic to your website. We will screen for algorithmic and manual penalties that can hinder your SEO and take the steps necessary to address these penalties.
6) Optimize XML Sitemaps
Our team will work to ensure that there are no errors when your sitemaps are crawled. We achieve this goal by generating or recreating XML sitemaps to make sure that they are automatically updated when you add, remove, or edit website content.
7) Identify Duplicate Pages
Duplicating content on your website can harm your SEO, especially if it was placed in an effort to manipulate search engines. We will screen your website to detect duplicate pages and remove them from your site.
8) Address 404 Errors and Create 301 Redirect Pages
Broken links can frustrate prospective customers by leading them to pages that do not exist. We have the expertise to identify error pages and eliminate them from your site. Additionally, we can create a 301 redirect page, which will reroute traffic from an outdated URL to a valid URL.
9) Detect Orphan Pages
Also known as standalone pages, orphan pages are those pages which users are unable to find during a website visit. They lack website links and can be detrimental to the health of your website. Our team knows how to identify and remove these pages from your site.
10) Improve Your Website Structure
Smooth website navigation is critical to homeowners and business owners in need of a new roof or roofing repairs. Our team will analyze your URLs to ensure that they meet or exceed the latest SEO standards related to navigation.
Site Level On-page SEO
Site level on-page SEO is important because it relates to your website’s responsiveness and loading speed on desktop and mobile devices. Loading speed is more important than ever to your roofing website because Google recently recommended that websites should take no longer than two seconds to load. Failure to heed these recommendations could hinder your website’s Google ranking. Here are three steps that we take to enhance your site level on-page SEO:
1) Analyze mobile responsiveness
The majority of today’s online searches for roofing companies are conducted with a smartphone, tablet, or other mobile device. We will analyze your website to ensure that your website is responsive and compatible with
2) Optimize your roofing website’s speed
Nearly one-half of all people will abandon your website if it does not load within two seconds. We will analyze the loading time of your website from desktop computers and mobile devices to confirm that your website loads quickly and complies with Google recommendations for loading speed.
3) Analyze your mobile usability
At JKS, we work hard to ensure that your mobile usability index score is as high as possible. We will analyze your mobile usability and suggest changes to help your roofing company’s website earn the best index score.
Page Level On-page SEO
Page level SEO is vital to the success of your company’s website because it serves as the foundation for crawlers that find and index your pages on SERPs. This process begins with the creation of meta content and ends with the placement of content on your website. Below are the steps that the Tactical SEO Consulting team takes to optimize your web pages according to the latest industry standards.
1) Create and Optimize Meta Content
The first step in page level on-page SEO is to create meta content that will draw prospects to your website. We are experts at creating titles and descriptions that use targeted keywords that will attract people in need of roofing services to your site.
2) Conduct Keyword Research and Mapping
Once your meta content is in place, Tactical SEO will conduct comprehensive keyword research using Google Keyword Planner and other cutting-edge tools. We will identify keywords based on the roofing industry, your company’s location, and your competitors within your local roofing industry. We will then map those keywords to the proper pages on your site.
3) Optimize Keyword Density
Achieving optimum keyword density is important because it prevents your web pages from overusing or under-using keywords. Overusing keywords, also known as “keyword stuffing”, can result in Google penalties, while under-using keywords can negate your SEO efforts.
4) Integrate Schema
Also known as rich text, schema is an important part of on-page SEO because it is a frequently used code for search engines to identify common web page elements such as reviews, industries, people, and ratings. Our team specializes in schema integration for roofing companies.
5) Develop Header Tags
Properly optimized header tags are the cornerstone of stellar page-level on-page SEO. We will develop and optimize H1 and H2 tags by featuring the keywords that will motivate your target audience to seek your roofing services.
6) Repair Scripts
Our team of on-page specialists will detect any scripts that are currently blocking crawlers and repair them. We use Fetch as Google and other leading tools to accomplish this task, thereby priming your web pages for increased traffic.
7) Enhance Multimedia Content
A growing number of roofing companies are including videos, presentations, and other multi-media content on their websites. While this is an effective strategy, you will not achieve optimal results unless you include the right keywords and tags for your multi-media content. Tactical SEO has the resources to help you with this important task.
8) Feature Outbound Links
Many of the largest and most sophisticated websites include outbound links with the appropriate no-follow tags. This means that the links are not crawled by Google and do not contain a page rank value. Our Team will ensure that your outbound links feature the proper no-follow tags.
9) Optimize Written Content
We recognize how vital high-quality content is to on-page SEO. We will carefully review your page content to ensure that your content is valuable to people who need roofing services. Additionally, we will eliminate duplicate content and make sure that your content features the proper primary keyword and secondary keywords.
10) Optimize Images
Our team realizes that optimizing images is just as important as optimizing your written content. We will help your images stand out and drive traffic to your web pages by including the appropriate alt tags.