Optimizing your website on a national scale is an important part of increasing your site’s visibility. With national SEO, you aren’t focusing as much on targeting local keywords and geographic areas, but instead, you are targeting broader search terms with a higher search volume. This can prove challenging, however, since there is a great deal of competition for broad keywords in certain niches. Your website isn’t just competing with businesses in your area for traffic, it’s competing with websites all over the nation and even worldwide for a top spot in search engine rankings for a highly searched but very broad keyword. Working with an experienced SEO company that understands how national search engine optimization works and how to elicit the best possible results is critical to your success.
A Greater ROI
National SEO naturally has a higher cost associated with it when compared to local SEO, simply because there’s more work involved in getting a website to rank for broad search terms. However, by increasing your website’s visibility to a larger potential customer base, your ROI goes up. With good national optimization, your website will be visible to hundreds of thousands of people across the nation, giving you an edge over your local competitors.
The Importance of National SEO
Increasing brand awareness and drawing in potential customers is the goal of every business, however; traditional ways of doing so are beginning to fade away. More and more users are spending time on the web, while television ads, newspaper ads, and radio ads just aren’t as effective as they once were. The largest component of a business’ visibility is its ability to be found in a search query for the products and services it offers. In order to do so, it’s imperative for a business to focus its marketing efforts on strengthening their online presence.
Search Engine Marketing facts that are hard to ignore
93% of all users that are looking for a product or service utilize an online search.
Google owns 65-70% of the market share.
Consumers click on the organic results 70% of the time.
Consumers ignore PPC and paid ads 70-80% of the time.
75% of online users never scroll past page one
Search is the number #1 driver of traffic to content sites outpacing social media by more than 300%.
SEO leads have a 14.6 % close rate, while print advertising and direct mail have a 1.7% close rate.
The number 1 position on Google has 18% of the organic clicks, the number 2 position has 10%, and the 3rd position has 7%.
Having a page one ranking is not enough in todays’ competitive market; you need to be in the top 3 spots of Google!!
Our Team of experienced SEO experts will develop a customized marketing solution that will increase your online visibility, increase your brand awareness, and position you business for the top keywords in your industry,
Increasing brand awareness and drawing in potential customers is the goal of every business, however; traditional ways of doing so are beginning to fade away.
The Tactical SEO Consulting Process
At Tactical SEO Consulting, we can help you develop a strong national search engine optimization strategy that is built with the individual needs of your business in mind.
At Tactical SEO Consulting, we can help you develop and manage a national SEO campaign that is designed to increase the visibility of your website and build your brand’s awareness. Contact us today to learn more about how we can help you increase your ROI through comprehensive nation SEO campaign.
For More information on our National SEO solutions please call us or fill out our questionnaire today!