Highlands Roofing Case Study

We were able to help highlands roofing generate 4 qualified leads weekly and increase their bottom line by over 100K monthly!

Zero Online Presence

Highlands Roofing in Colorado Springs is one of the top roofing companies in the area and have been serving the pikes peak region for over 12 years. They already had no online presence and were looking to start generating leads online. We took their current website and redesigned it, and put together a comprehensive SEO plan to get them results quickly. We were able to take them through our process and created a strategy that would help them start dominating their local market.

Our Solution

Since Highlands Roofing had no online presence we had to create a robust strategy in order to compete in this highly competitive roofing industry. We researched the top companies to see the metrics needed to get to the top. We also looked at both broad and long tailed keywords we could start targeting in order to have success from the start. We even target highly competitive words like “hail damage” and “roofing hail damage.” These keywords have huge monthly search volumes that would bring in highly targeted leads during hail season.

Our strategy:

  • Created a new custom website with SEO friendly code to emphasize their top services.
  • Provided well researched SEO copy that was engaging and SEO optimized.
  • Created our citation service to help them start ranking well locally.
  • We provided link outreach and influencer marketing to help increase link quantity from highly authoritative sites.
  • Created monthly press releases and monthly content to help increase relevancy and authority of their brand.

Within 6 months we were able to rank them at the top of Google for some of their top keywords. We not only moved their local keywords to the top but we were able to rank their site for keywords like “hail damage” and “roofing hail damage.” These keywords are the most competitive and bring in substantial revenue during hail season here in Colorado. Their website now competes with insurance companies vying for those same highly competitive keywords! BOOM! Learn how Tactical SEO Consulting can fast track your website to the top of Google! Call our team today at 719.358.3613 for a Free SEO Consultation!

The Results

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Increase in traffic

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