SEO (Search Engine Optimization )
Many business owners are surprised to find out that potential customers are already searching online for the services or products that their own company offers. The goal of search engine optimization is ensuring that your business is visible for the terms customers are using to find the services and products they are looking for. The majority of users click on one of the first three organic links in search engine results, and while some people may scroll down a bit further, they will rarely click to page two or three of the search results to find what they want. You could have a stellar website and offer great services or products, but you’ll notice that you aren’t getting as many new customers as you could be if your website is hiding in the back pages of the search engines. The goal is to optimize your website for the search terms your potential customers are using to find products and services that are similar to what you offer to help your website soar above your competitors and be noticed by more buyers. At Tactical SEO Consulting, we stay on top of the latest changes in search engine algorithms and can help you optimize your site so that your business can be found by clients who are looking for what you offer. Our strategies are designed to help you build authority and brand awareness online as the visibility of your website increases.
Search Engine Marketing (SEM)
Search engine marketing, also known as PPC or pay-per-click, is one of the fastest ways to increase the visibility of your website. While traditional SEO is important, it can often take several months to begin seeing results. With SEM, you can begin to see results immediately, putting your business in front of more potential clients and increasing your return on investment. At Tactical SEO Consulting, we develop a unique SEM strategy for your business to help you get the most out of what you put in.
Programmatic Display or RTB (Real Time Bidding)
Programmatic Display or RTB (Real Time Bidding) is a form of online advertisement that allows you to display your ads at the exact moment a person would most likely find that ad useful. Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces.
Social Media Marketing
With social media being a large part of an online user’s experience, it’s logical that getting your business on the most popular social media platforms and being active in social media communities will not only help increase your brand’s exposure, but will also bring leads into your business. At Tactical SEO Consulting, we can help you formulate a social media marketing strategy designed to get your business the most visibility and give you a worthwhile ROI
Video advertising is older than email marketing, but is still a great way to reach thousands of potential customers. We have compiled data from hundreds of video marketing campaigns to determine what the most effective approaches are, and we can provide you with customized video marketing solutions that target your audience and bring leads into your business.